From Local to Global: Examining the Interplay of Territoriality, Transboundary Reputation, and Trademark Squatting
Author: Jayasurya O Panicker, Advocate, Bombay High Court & Gurkaran Singh, 4th-year B.B.A. LL.B. (Hons.) student at Symbiosis Law School Pune INTRODUCTION Trademark law, a key aspect of intellectual property rights, protects brand identity and consumer trust. Historically, trademark protection was confined by territoriality, limiting rights to the jurisdiction of registration. However, globalization and digitalization…