Guarding the Persona: Personality Rights, Jurisprudence, and the Threat of Technology

Guarding the Persona: Personality Rights, Jurisprudence, and the Threat of Technology

ByTFPF

Author: Gurkaran Singh, 4th-year B.B.A. LL.B. (Hons.) student at Symbiosis Law School Pune INTRODUCTION In the digital age, technology reshapes human interactions and creative expression, testing identity protection. The recent controversy involving Shah Rukh Khan, whose digital likeness was used without consent in an AI-generated advertisement, sparked public outrage and highlighted legal and ethical dilemmas…

From Local to Global: Examining the Interplay of Territoriality, Transboundary Reputation, and Trademark Squatting

From Local to Global: Examining the Interplay of Territoriality, Transboundary Reputation, and Trademark Squatting

ByTFPF

Author: Gurkaran Singh, 4th-year B.B.A. LL.B. (Hons.) student at Symbiosis Law School Pune INTRODUCTION Trademark law, a key aspect of intellectual property rights, protects brand identity and consumer trust. Historically, trademark protection was confined by territoriality, limiting rights to the jurisdiction of registration. However, globalization and digitalization have exposed this framework’s limitations, bringing doctrines like…